Friday, March 02, 2007

A few words on Rebranding...

As you may know CISV international has gone through a process of rebranding itself: This is not about creating a whole new CISV, but just a "visual identity" that especially people not so familiar with CISV will recognize. Among other things the Rebranding process has designed a new logo - similar to the old one, but a bit fresher and better readable, especially in small size. The Rebranding team also makes a number of suggestions on how to design t-shirts, something definetly worth reading. Not to forget - the CISV brand indea is not about stopping creativity, we hope that many more crazy, funny, wicked, creative CISV shirts will be made in the future, yet with the official "CISV style" in it somehow. Personally, I think this whole thing is a good idea, and hope that those of you who dislike the concept of "branding" or simply prefer the old logo over the new one will see the opportunities that were created. Oh, and the prize for first T-shirt ever with the new logo obviously goes to Australia. Cheers, Nick